My wife is a dedicated follower of fashion in general and a real fan of Coach fashions in particular. She must have 15-20 different Coach handbags and is always on the lookout for more.When I told her that I was going to start a BANS(see the BANS blog) store to take advantage of product feeds to populate my store quickly and completely she suggested that Coach was a perfect candidate and that she would help if I needed any background information on the company and its products. Well, with this font of knowledge on Coach fashions sitting next to me, I said "Perfect", and we got started.
Coach had its beginnings more than fifty years ago in a small Manhattan loft. It was a family run workshop that employed six artisans to design a collection of high-quality leathergoods(such as handbags) using skills passed down from generation to generation. It wasn't long before discerning consumers discovered and began to seek out the high quality of workmanship found in every authentic Coach product, be it a handbag , footwear or accessory.
As is usually the case, there is an interesting story behind the first creations of the company. The founder, Bonnie Cashin, was a baseball fan and got her first design inspiration from, of all things, a baseball glove. She was interested in the way the glove aged, becoming more supple with time, and was fascinated by the distinctive markings that were part of the leather.
Taking this idea, she refined it by making the leather softer and stronger and ended up with the first Coach handbag. Since that time, innovations in leather finishes, new grains and colors and modern materials all played a part in the development of the highly popular and widely acclaimed Coach product lines of unique collections of handbags, footwear and accessory creations.
The Coach quality is legendary; it is one of the few design creations where it can very easily be shown whether the product is truly authentic or just another cheap "knockoff". The leather used in all Coach handbags, footwear and accessories comes from only the top 10% that is used for manufacturing. The Coach artisans then tan the leather in large, custom drums and use unique natural treatments to bring out the beauty of each item.
The stitching used in the Coach handbag is a signature statement about the quality of the design and is consistent in excellence from product to product. Perhaps the highest compliment that can be given to a fashion product is that it "grows with usage". The leather used and the quality of the workmanship allows for the Coach handbag or accessory to actually grow more beautiful over time.
In creating my Coach Fashions store, I wanted to make it easy for my visitors to find whatever Coach fashion item or collection that they were interested in and this became quite simple once I had access to the Ebay store feeds. In addition, I wanted them to have the option to buy their Coach products in either an auction(Ebay) or standard shopping environment. I accomplished this by creating yet another store using the Amazon feed and then I linked both stores.
It sounds a bit complicated but I had the second store up and running in the time it is taking me to write this post. So now that the Coach Fashions store is up and running, I will delve into the many different aspects of the company that have made Coach one of the most popular American design firms in existence today.
'til next time,
The Teacher
www.coach-fashions.com
Learn about BANS, which I used to create Coach Fashions.
1 comment:
Lets straighten all this up once and for all because some of your facts are not all that true. The coach handbag got it start at a Manhattan address in New York City in 1941. The founders of this company where Miles and Lillian Cahn, not Bonnie Cashin,they discovered that the leather on a baseball glove was very sturdy and it was made to last even through rough play. So they decided to make a purse with good quality leather that would also stand the test of time. So for a while the Coach purse was only for whole sale. Then around the 60’s Miles and Lillian Cahn decided that they wanted to make a retail bag collection and wanted Bonnie Cashin to make the line of bags for them to sell. Thats how Bonnie Cashin got signed on for the Coach company. She was not the founder of Coach but merely a partner in the long processes to make Coach a successful company.
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